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Fashion Out of Scranton
Dress ( IF 0.2 ) Pub Date : 2022-03-07 , DOI: 10.1080/03612112.2022.2029007
Sarah Hegge , Shirley Wajda , Mary Worrall

The One Hour Dress was considered a “sensation” when introduced in 1923 by sewing and fashion expert Mary Brooks Picken (1886–1968) of the Woman’s Institute of Domestic Arts and Sciences in Scranton, Pennsylvania. Through demonstrations held at American department stores between 1923 and 1925, Picken sought to stop a national decline in sales of sewing equipment and supplies. Endorsement by film actress Mae Marsh (1894–1968) linked the dress with Hollywood glamour at a time when celebrity and mass consumption were changing the fashion industry and advertising. Reconstructing the One Hour Dress led to a re-examination of the Michigan State University Museum’s historic dress collection, where was found a garment constructed along similar lines. The authors offer guidelines to identify One Hour-type dresses. The One Hour Dress, as a teaching tool, offers a case study for studying the past to merge pre-industrial dressmaking (local production, customization) and modern standards of quality and style.



中文翻译:

斯克兰顿的时尚

一小时连衣裙在 1923 年由宾夕法尼亚州斯克兰顿妇女家庭艺术与科学研究所的缝纫和时尚专家 Mary Brooks Picken (1886–1968) 推出时被认为是一种“轰动”。通过 1923 年至 1925 年间在美国百货公司举行的示威活动,皮肯试图阻止全国缝纫设备和用品销量的下降。电影女演员 Mae Marsh (1894-1968) 的代言将这条裙子与好莱坞的魅力联系在一起,当时名人和大众消费正在改变时装业和广告业。重建一小时礼服导致重新检查密歇根州立大学博物馆的历史礼服收藏,在那里发现了一件沿相似线条构造的服装。作者提供了识别 One Hour 型连衣裙的指南。一小时礼服,作为一种教学工具,

更新日期:2022-03-07
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