In this paper, we investigate how rurality is performed in online community groups, attending in particular to outdoor recreation and engagement with local nature. The starting point for our performative approach is that when places are digitally mediated, the technological intermediary is never innocent or neutral. Methodologically, we conducted an online ethnography in 20 rural community groups on Facebook during one full year, collecting every post and associated comment threads relating to outdoor recreation and other forms of engagement with local nature. An iterative, heuristic coding process was employed to engage with and further develop existing performative approaches to the sociological study of rural places. Distinguishing throughout between staged and quotidian performances, our findings detail how the routines, pleasures, and tasks of everyday rural life are performed online. Important distinctions that emerge from this include routines that are given vis-à-vis those that are in-the-making; pleasures based on impression and expression respectively; and tasks relating to carework and sharework. The paper contributes valuable new insights regarding the performance of rurality in the age of the everyday Internet.

中文翻译：

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在在线社区团体中执行农村*

在本文中，我们调查了在线社区群体中乡村生活的表现，特别是户外休闲和与当地自然的接触。我们的表演方法的出发点是，当地方以数字方式为媒介时，技术媒介永远不会是无辜的或中立的。在方法论上，我们在一整年内在 Facebook 上对 20 个农村社区团体进行了在线民族志研究，收集了与户外休闲和其他形式与当地自然接触有关的每一篇帖子和相关评论线索。采用迭代的启发式编码过程来参与并进一步发展现有的表演方法来进行农村地区的社会学研究。区分阶段性和日常性表演，我们的研究结果详细说明了日常生活中的日常生活、乐趣和任务是如何在网上进行的。由此产生的重要区别包括给出的例程与正在制定的例程；分别基于印象和表达的快乐；和 与照料 工作和分担工作 相关 的 任务. 这篇论文为日常互联网时代农村的表现提供了宝贵的新见解。