Although the extant literature recognizes that the contract-based and relation-based alliance governance mechanisms (AGMs) play a significant role in the success of alliances, the nature of their interplay still remains ambiguous. In this study, we move away from the traditional debate between contract- and relation-based AGMs as substitutes versus complements. Instead, we offer the notion of “fit” or the “coalignment” as a more appropriate frame to explain the interplay between contract- and relation-based AGMs in the coopetition context. We conceptualize ‘Coalignment of Alliance Governance Mechanisms’ (CAGM) as a distinct higher-order construct and outline a methodological orientation to estimate the coalignment of the two forms of AGMs. We conduct a longitudinal study using primary data from 320 matched coopetition alliances in high-technology research-intensive sectors in India and find that the CAGM explains better the impact of governance mechanisms on value creation in coopetition alliances.

尽管现有文献承认基于契约和基于关系的联盟治理机制 (AGM) 在联盟的成功中发挥着重要作用，但它们相互作用的性质仍然不明确。在这项研究中，我们摆脱了基于合同和基于关系的 AGM 作为替代品与基于关系的 AGM 之间的传统争论补充。相反，我们提供“适合”或“联合”的概念作为更合适的框架来解释在合作背景下基于合同和基于关系的 AGM 之间的相互作用。我们将“联盟治理机制的联合”(CAGM) 概念化为一个独特的高阶结构，并概述了一种方法论方向来估计两种形式的 AGM 的联合。我们使用来自印度高科技研究密集型行业的 320 个匹配的合作竞争联盟的原始数据进行纵向研究，发现 CAGM 更好地解释了治理机制对合作竞争联盟中价值创造的影响。