Background: Smoking rates in Canada remain unacceptably high, and cessation rates have stalled in recent years. Online cessation programs, touted for their ability to reach many different populations anytime, have shown promise in their efficacy. The Government of Canada has therefore funded provincial and national smoking cessation websites countrywide. However, little is known about the behavior change techniques (BCTs) that underpin the content of these websites, which is key to establishing the quality of the websites, as well as a way forward for evaluation. Objective: The purpose of this study, therefore, is to apply the BCTTv1 taxonomy to Canadian provincial and federal websites, and to determine which BCTs they use. Methods: A total of 12 government-funded websites across Canada were included for analysis. Using deductive content analysis and through training in applying the BCTTv1 taxonomy, the website content was coded according to the 93 BCTs across the 16 BCT categories. Results: Of the 16 BCT categories, 14 were present within the websites. The most widely represented BCT categories (used in all 12 websites) included goals and planning, social support, natural consequences, and regulation. Implementation of BCTs within these categories varied across the sites. Conclusions: Analyzing the content of online smoking cessation websites using the BCTTv1 taxonomy is an appropriate method for identifying the behavior change content of these programs. The findings offer programmers and researchers tangible directions for prioritizing and enhancing provincial and national smoking cessation programs, and an evaluation framework to assess smoking cessation outcomes in relation to the web-based content.

中文翻译：

---

加拿大在线戒烟计划中使用的行为改变技术：内容分析

背景：加拿大的吸烟率仍然高得令人无法接受，而且近年来戒烟率停滞不前。在线戒烟计划因其能够随时覆盖许多不同人群而受到吹捧，已显示出其功效。因此，加拿大政府资助了全国的省级和国家级戒烟网站。然而，对于支撑这些网站内容的行为改变技术 (BCT) 知之甚少，这是确定网站质量的关键，也是评估的前进方向。目的：因此，本研究的目的是将 BCTTv1 分类法应用于加拿大省和联邦网站，并确定他们使用哪些 BCT。方法：加拿大共有 12 个政府资助的网站被纳入分析。使用演绎内容分析并通过应用 BCTTv1 分类的培训，网站内容根据 16 个 BCT 类别的 93 个 BCT 进行编码。结果：在 16 个 BCT 类别中，14 个存在于网站中。最广泛代表的 BCT 类别（在所有 12 个网站中使用）包括目标和规划、社会支持、自然后果和监管。这些类别中 BCT 的实施因站点而异。结论：使用 BCTTv1 分类法分析在线戒烟网站的内容是识别这些程序的行为改变内容的合适方法。这些发现为程序员和研究人员提供了明确的方向，用于优先考虑和加强省和国家戒烟计划，以及评估与基于网络的内容相关的戒烟结果的评估框架。