ABSTRACT

This study investigates the antecedents of advertent (intentional) deepfakes sharing behavior. Data from two countries (US and Singapore) reveal that social media news use and FOMO are positively associated with intentional deep fakes sharing. Those with lower cognitive ability exhibit higher levels of FOMO and increased sharing behavior. FOMO also has a positive mediation effect on the association among citizens’ news use and sharing of deep fakes. Moderated mediation suggests that the indirect effects of social media news use on advertent sharing through FOMO are more substantial for low than high cognitive individuals. Theoretical implications of the results are discussed.

摘要

本研究调查了有意（故意）深度伪造共享行为的前因。来自两个国家（美国和新加坡）的数据显示，社交媒体新闻的使用和 FOMO 与故意分享深度假货呈正相关。认知能力较低的人表现出更高水平的 FOMO 和更多的分享行为。FOMO 对公民新闻使用和深造假分享之间的关联也具有正向中介作用。适度的调解表明，社交媒体新闻使用对通过 FOMO 的有意分享的间接影响对于认知能力低的个体而言比认知能力高的个体更为显着。讨论了结果的理论意义。