ABSTRACT

Trust among actors plays an important role in contracting decisions and cooperative membership. There is, however, a concern to understand trust development and the determinants of trust perception. In this paper, trust perception is explained by emotions and calculative self-interest along with other predictors, namely transaction costs in the value chain exchange. We assume that emotional non-calculative trust and calculative self-interest are both present in local rural economies, making this context appropriate to test our hypothesis regarding the importance of emotional links in networking and contracting along the value chain. We used a sample of breeders in a local community to construct the emotional non-calculative self-interest and the calculative self-interest components and investigated how these two indicators contribute to generate trust perception. In addition, transaction costs related to opportunism, uncertainty and, dependency have strong effect on trust perception. The results provide support that emotional non-calculative self-interest fosters trust perception; despite opportunistic behavior and distrust, breeders are able to build trusty links using close relationships. Smallholder dairy farmers could use existing social networks to control high transaction costs, to foster trust and institute sustainable contracts as a way to coordinate transactions.

摘要

参与者之间的信任在合同决策和合作社成员资格方面起着重要作用。然而，需要了解信任的发展和信任感知的决定因素。在本文中，信任感知由情绪和计算性自身利益以及其他预测因素（即价值链交换中的交易成本）来解释。我们假设情感上的非计算性信任和计算性自利都存在于当地农村经济中，使这种背景适合检验我们关于情感联系在价值链上的网络和合同中的重要性的假设。我们使用当地社区的饲养员样本来构建情感非计算性自利和计算性自利成分，并研究这两个指标如何有助于产生信任感。此外，与机会主义、不确定性和依赖性相关的交易成本对信任感知有很大影响。结果支持情感上的非计算性自利促进信任感知；尽管存在机会主义行为和不信任，育种者仍能够通过亲密关系建立可信赖的联系。小规模奶农可以利用现有的社交网络来控制高昂的交易成本、培养信任并制定可持续合同作为协调交易的一种方式。依赖性对信任感有很大影响。结果支持情感上的非计算性自利促进信任感知；尽管存在机会主义行为和不信任，育种者仍能够通过亲密关系建立可信赖的联系。小规模奶农可以利用现有的社交网络来控制高昂的交易成本、培养信任并制定可持续合同作为协调交易的一种方式。依赖性对信任感有很大影响。结果支持情感上的非计算性自利促进信任感知；尽管存在机会主义行为和不信任，育种者仍能够通过亲密关系建立可信赖的联系。小规模奶农可以利用现有的社交网络来控制高昂的交易成本、培养信任并制定可持续合同作为协调交易的一种方式。