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Unbundling the brand: Differentiation and the law in the Brazilian South American tea industry
Business History ( IF 1.0 ) Pub Date : 2022-02-21 , DOI: 10.1080/00076791.2022.2036130
Teresa da Silva Lopes 1 , Bruna Dourado 2 , Elizabeth Santos de Souza 2
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Standard accounts of the concept of ‘modern brand’ consider it to have developed in the late nineteenth century with the second industrial revolution and to have a range of unique characteristics, ...

中文翻译:


品牌分拆:巴西南美茶业的差异化和法律



“现代品牌”概念的标准解释认为它是在十九世纪末第二次工业革命中发展起来的,并具有一系列独特的特征,...
更新日期:2022-02-21
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