This paper examines how differences in motivation in terms of use and non-use values affect the choice of animal welfare improvement practices. The application is focused on Swedish dairy farmers’ preferences for different flooring systems’ attributes. Using multiple indicators and multiple causes and hybrid latent class models, the findings demonstrate that dairy farmers who favour flooring solutions that enhance farm animal welfare are motivated by a complex set of both use values relating to internal and external pressures and non-use values linked to animal freedom, ethical codes of farmers and building business-to-customer relationships. The findings imply that measures to stimulate more uptake of animal welfare improvement practices can be better targeted by using insights into motivational constructs of farmers and by adopting policy communication that captures the whole breadth of use and non-use motivational constructs held by farmers.

中文翻译：

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使用和非使用价值解释农民提供动物福利的动机

本文研究了使用和非使用价值方面的动机差异如何影响动物福利改善实践的选择。该应用程序专注于瑞典奶农对不同地板系统属性的偏好。使用多种指标和多种原因以及混合潜在类别模型，研究结果表明，支持提高农场动物福利的地板解决方案的奶农受到一系列复杂的与内部和外部压力相关的使用价值和与动物自由、农民的道德准则和建立企业对客户的关系。