Our lives are being measured in rapidly increasing ways and frequency. These measurements have beneficial and deleterious effects at both individual and social levels. Behavioral measurement technologies offer the promise of helping us to know ourselves better and to improve our well-being by using personalized feedback and gamification. At the same time, they present threats to our privacy, self-esteem, and motivation. At the societal level, the potential benefits of reducing bias and decision variability by using objective and transparent assessments are offset by threats of systematic, algorithmic bias from invalid or flawed measurements. Considerable technological progress, careful foresight, and continuous scrutiny will be needed so that the positive impacts of behavioral measurement technologies far outweigh the negative ones.

我们的生活正在以迅速增加的方式和频率进行衡量。这些测量在个人和社会层面都有有益和有害的影响。行为测量技术提供了帮助我们更好地了解自己并通过使用个性化反馈和游戏化来改善我们的幸福感的承诺。同时，它们对我们的隐私、自尊和动力构成威胁。在社会层面，通过使用客观和透明的评估来减少偏见和决策可变性的潜在好处被无效或有缺陷的测量带来的系统性、算法性偏见的威胁所抵消。需要显着的技术进步、谨慎的远见和持续的审查，以使行为测量技术的积极影响远远超过消极影响。