Abstract

Hosting events entails various factors and elements that need to be managed effectively to create and ensure an enjoyable experience for attendees. To ensure that a festival exceed the attendees’ expectations and needs, event-specific research should be conducted, as it is imperative that event managers understand the attendees’ expectations. This can be achieved by gathering feedback from attendees at a festival focusing on the aspects they regard as important, also known as CSFs. Therefore, this study was conducted at the 2018 AfrikaBurn festival hosted in the Tankwa Karoo, South Africa to determine what attendees consider important when attending this festival. A qualitative approach whereby, non-probability convenience sampling was applied, and a semi-structured interview guide was used to obtain the data. A total of 45 interviews were included in the analysis whereby, Creswell’s six steps was used which revealed participants’ profiles and main themes for the CSFs; Important factors for AfrikaBurn and Factors for an improved AfrikaBurn. The findings indicate event-specific CSFs unique to AfrikaBurn and contributes to literature regarding CSFs for managing events and also to the events industry. It is recommended to conduct further research at AfrikaBurn to better understand this unique event’s attendees and also continue researching other events to determine more event-specific CSFs.

摘要

举办活动需要有效管理各种因素和元素，以创造和确保与会者愉快的体验。为确保节日超出参加者的期望和需求，应进行针对活动的研究，因为活动管理者必须了解参加者的期望。这可以通过收集节日参与者的反馈来实现，这些反馈集中在他们认为重要的方面，也称为 CSF。因此，这项研究是在 2018 年在南非 Tankwa Karoo 举办的 AfrikaBurn 音乐节上进行的，以确定参加者在参加这个节日时认为什么是重要的。一种定性方法，其中应用了非概率便利抽样，并使用半结构化访谈指南来获取数据。AfrikaBurn 的重要因素和改进的AfrikaBurn的因素。研究结果表明了 AfrikaBurn 独有的特定事件 CSF，并为有关用于管理事件的 CSF 以及事件行业的文献做出了贡献。建议在 AfrikaBurn 进行进一步研究，以更好地了解这一独特活动的参与者，并继续研究其他活动以确定更多特定于活动的 CSF。