Abstract

The news media industry is a sector that is greatly affected by technology and the rapid speed with which changes are taking place. Industry 4.0 is upon us and promising a smarter production that is digitally networked and built on data-intense models. However, fostering innovation inside the newsroom takes place with as many hindrances and bureaucratic obstacles as possible. To address how news outlets are adopting new approaches to sustain their business, we conducted fourteen (n = 14) in-depth interviews with leading actors of news organizations in Brazil, a leading country within the Global South with a complex national reality. Our study systematically analyzes qualitative data to present technology-driven, innovative business models and technologies that will be major players in the news industry’s future. Results indicated that organizations do not rely on a unique income source but combine different sustainable models of funding. By deploying technological assets in the news business, these outlets are capable of meeting the needs of audiences and better identifying customer segments, which brings a competitive advantage to these organizations. In summary, this research resulted in responsive knowledge sharing about digital journalism’s business model that is being implemented for the next revolution.

摘要

新闻媒体行业是一个受技术影响很大的行业，而且变化速度很快。工业 4.0 即将到来，并承诺建立基于数据密集型模型的数字网络化更智能的生产。然而，在新闻编辑室内部培养创新会遇到尽可能多的障碍和官僚障碍。为了解决新闻媒体如何采用新方法来维持业务，我们进行了 14 次 ( n = 14) 对巴西新闻机构的主要演员进行深入采访，巴西是全球南方的主要国家，具有复杂的国家现实。我们的研究系统地分析了定性数据，以展示将成为新闻行业未来主要参与者的技术驱动的创新商业模式和技术。结果表明，组织不依赖于独特的收入来源，而是结合不同的可持续融资模式。通过在新闻业务中部署技术资产，这些媒体能够满足受众的需求并更好地识别客户群，从而为这些组织带来竞争优势。总之，这项研究促成了有关数字新闻商业模式的响应式知识共享，该商业模式正在为下一次革命实施。