Led by women, faith-based pregnancy centers constitute the largest segment of the movement to oppose abortion in the United States. These centers provide services for women (e.g., options counseling and ultrasounds) but face criticism for offering assistance motivated and shaped by conservative religious views. In this article, I explore how evangelical staff at two faith-based centers in the western United States conceptualize their work as religious practice and reimagine “doing” evangelism. I draw upon observational, interview, and textual data to show how gender shapes the definition, expression, and affective nature of evangelism. In “feminizing evangelism,” the centers challenge established evangelical practice to “share the gospel,” which necessitates spiritual regulation, a distinct form of emotional labor. In highlighting the emotional complexity of gendering religious practices, this article contributes to scholarly conversations at the intersection of gender, religion, and emotion.

在妇女的领导下，基于信仰的怀孕中心构成了美国反对堕胎运动的最大部分。这些中心为女性提供服务（例如，选择咨询和超声波检查），但因提供受保守宗教观点推动和塑造的援助而面临批评。在本文中，我探讨了美国西部两个基于信仰的中心的福音派工作人员如何将他们的工作概念化为宗教实践，并重新构想“做”传福音。我利用观察、采访和文本数据来展示性别如何塑造传福音的定义、表达和情感本质。在“女性化传福音”中，这些中心挑战既定的福音派实践以“分享福音”，这需要精神调节，这是一种独特的情感劳动形式。