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Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
Journal of Marketing ( IF 12.9 ) Pub Date : 2022-09-01 , DOI: 10.1177/00222429221081506
Phyllis Xue Wang , Yijie Wang , Yuwei Jiang

The question of how to improve the effectiveness of charitable solicitation has long been a subject of investigation for charity organizations. Through six studies, including four incentive-compati...

中文翻译:

礼物还是捐赠?通过将慈善捐赠作为礼物来提高慈善募捐的有效性

如何提高慈善募捐的有效性一直是慈善组织研究的课题。通过六项研究,包括四项激励相容...
更新日期:2022-09-01
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