Although the aesthetic experience of popular illustrations is frequent in modern life, no scientific research can fully explain its psychological structure so far. This study aims to develop an aesthetic model of perception, affection, and cognition, presenting an aesthetic psychological framework for contemporary popular illustration. Thirty representative illustrations were selected as experimental stimuli from design media, and a seven-point scale with 10 paired adjectives of underlying psychological factors was built by analyzing systematic aesthetic researches by literature review. A total of 386 volunteers were recruited for the experimental survey. Confirmatory factor analysis (CFA) through structural equation modeling (SEM) was used to confirm the proposed model. The results showed that beauty, pleasure, and interestingness are the optimum indicators measuring the aesthetic experience of popular illustrations, and instead of the underlying meanings, the positive self-rewarding quality makes aesthetic experience of popular illustrations special.

通俗插画的审美体验虽然在现代生活中屡见不鲜，但至今没有任何科学研究能够充分解释其心理结构。本研究旨在建立一种感知、情感和认知的审美模型，为当代流行插画提供审美心理框架。从设计媒体中选择30幅具有代表性的插图作为实验刺激物，通过文献回顾分析系统的美学研究，建立了一个包含10个潜在心理因素形容词的七分制量表。本次实验共招募志愿者386人。通过结构方程建模 (SEM) 进行验证性因子分析 (CFA) 来确认所提出的模型。结果表明，美丽、快乐、