A consumer electronics recommerce platform (CERP) is a customer-to-business online marketplace for trading in and recycling used electronic products. Its success depends on the usage of many customers. Employing a sequential mixed-methods approach, this paper aims to identify and examine the factors influencing CERP usage. Proposing and validating a contextualized comprehensive action determination model, we find that monetary value and convenience indirectly affect intention to use CERP, through attitude toward CERP, while attitude toward sustainability and online trading habit directly affect intention to use CERP. The results offer instruction for practitioners to develop appropriate solutions for boosting CERP use.

消费电子电子商务平台 (CERP) 是一个客户对企业的在线市场，用于交易和回收使用过的电子产品。它的成功取决于许多客户的使用。本文采用顺序混合方法，旨在识别和检查影响 CERP 使用的因素。提出并验证了一个情境化的综合行动决定模型，我们发现货币价值和便利性通过对 CERP 的态度间接影响使用 CERP 的意愿，而对可持续性的态度和在线交易习惯直接影响使用 CERP 的意愿。结果为从业者提供了指导，以开发适当的解决方案以促进 CERP 的使用。