ABSTRACT

In the last 15 years, there has been a flurry of sport-for-development and peace (SDP) organizations, corporate-funded interventions and scholarship. Despite burgeoning SDP research, there have been few studies that have investigated the bicycles-for-development (BFD) “movement”, whereby bicycles are perceived as key to achieving international development goals (e.g., gender equality). In this article, an institutional logics lens is used for an analysis of BFD hybrid organizations, particularly social enterprises. Interviews with BFD organizational executives were conducted, and data analysis revealed three overarching themes centered around: (1) BFD social enterprise financial strategies to strive for market and social program sustainability; (2) environmental factors that influence BFD social enterprises; and (3) social-market tensions of BFD hybrid organizations. Expanding understandings of how hybrid organizations in SDP navigate dual bottom-lines, findings and discussion highlight how BFD social enterprises are challenged by the environment in which they operate and as such face questions of their ability to offer clearly articulated social missions that move away from traditional market-based practices. The paper concludes 8with suggestions for further research on BFD and future empirical investigations of social enterprises in sport.8

摘要

在过去的 15 年中，出现了一系列体育促进发展与和平 (SDP) 组织、企业资助的干预措施和奖学金。尽管 SDP 研究迅速发展，但很少有研究调查自行车促进发展 (BFD) “运动”，自行车被认为是实现国际发展目标（例如，性别平等）的关键。在本文中，从制度逻辑的角度分析了 BFD 混合组织，特别是社会企业。对 BFD 组织高管进行了采访，数据分析揭示了三个围绕以下主题的总体主题： (1) BFD 社会企业财务战略，以争取市场和社会项目的可持续性；（2）影响BFD社会企业的环境因素；(3) BFD 混合组织的社会市场紧张局势。扩展对 SDP 中的混合组织如何驾驭双重底线的理解，调查结果和讨论强调了 BFD 社会企业如何受到其运营环境的挑战，因此面临的问题是它们能否提供摆脱传统的清晰表达的社会使命基于市场的实践。论文总结 8 对进一步研究 BFD 和未来体育社会企业的实证研究提出了建议。 8 调查结果和讨论强调了 BFD 社会企业如何受到其运营环境的挑战，并因此面临着他们能否提供明确表达的社会使命，从而摆脱传统的基于市场的做法的问题。论文总结 8 对进一步研究 BFD 和未来体育社会企业的实证研究提出了建议。 8 调查结果和讨论强调了 BFD 社会企业如何受到其运营环境的挑战，并因此面临着他们能否提供明确表达的社会使命，从而摆脱传统的基于市场的做法的问题。论文总结 8 对进一步研究 BFD 和未来体育社会企业的实证研究提出了建议。 8