ABSTRACT

The purpose of this study is to investigate the relationships between points of attachment and participative decision-making, on the one hand, and team identification and psychological ownership, on the other. It also analyses how team identification and psychological ownership explain intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products. Data were collected from members of FC Barcelona, who are also season-ticket holders, by means of an online survey (n = 1180). Partial least squares is used to test and validate the proposed theoretical model. The results indicate that players, fans and nation-attachment explain team identification and psychological ownership, whereas soccer only affects team identification. Participative decision-making strongly influences psychological ownership, which is in turn positively affected by team identification. Findings also reveal that the intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products are better explained by members’ psychological ownership than by team identification. Managerial implications, such as the need to improve feelings of psychological ownership in the club’s promotional activities and to continue to strengthen the other professional sports sections are discussed.

摘要

本研究的目的一方面是调查依恋点和参与决策之间的关系，另一方面是团队认同和心理所有权之间的关系。它还分析了团队认同和心理所有权如何解释购买团队许可的运动商品和主要赞助商的运动服装产品的意图。数据是通过在线调查 (n = 1180) 从巴塞罗那俱乐部的成员那里收集的，他们也是季票持有者。偏最小二乘法用于测试和验证所提出的理论模型。结果表明，球员、球迷和国家依恋可以解释球队认同和心理归属感，而足球只影响球队认同。参与决策强烈影响心理所有权，这反过来又受到团队认同的积极影响。调查结果还表明，购买团队许可的运动商品和主要赞助商的运动服装产品的意图可以更好地用成员的心理归属感而非团队认同来解释。讨论了管理方面的影响，例如需要在俱乐部的促销活动中提高心理归属感，以及继续加强其他职业体育部门。