ABSTRACT

Using data obtained from the Common Sense Media website, this study aimed to examine the dynamics that cause differences in age ratings of media content. The study revealed significant differences in age and likability ratings among the raters. Multilevel moderated mediation modeling also showed that the differences in age ratings between the raters were moderated by three content valence variables (extent of negativity, positivity, and consumerism) and that the mediation effects of likability on the rater differences in age ratings were also moderated by the content valence, particularly the extent of negativity and positivity.

中文翻译：

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评估媒体内容年龄适当性的评估者差异动态：多层次的调节中介分析

摘要

使用从常识媒体网站获得的数据，本研究旨在检查导致媒体内容年龄评级差异的动态。该研究揭示了评分者之间的年龄和可爱度评分存在显着差异。多级调节中介模型还表明，评分者之间的年龄评分差异受到三个内容效价变量（消极程度、积极性和消费主义）的调节，并且喜欢度对评分者年龄评分差异的中介效应也受到调节内容效价，特别是消极和积极的程度。