Purpose

Today, the Internet has become an attractive source for obtaining health information. Since women play an important role in maintaining the health of the family and community and since they are active seekers of health information through the Internet, it is essential to examine their online health information seeking behavior. Therefore, the main purpose of this article is to identify the factors affecting the online health information seeking intention and behavior of women.

Design/methodology/approach

The theoretical framework of this quantitative study was based on the theory of planned behavior. A total of five hypothesized relationships were formulated to develop a conceptual model. The study approach was quantitative. Using simple random sampling, 400 women referred to specialized and sub-specialized clinics of Hamadan University of Medical Sciences, Iran participated in the study and responded to the survey. Descriptive and inferential data analysis was performed using SPSS 21 and Smart PLS 3 software.

Findings

The results showed that the intention to find health information online is a function of psychological variables. These variables include attitude, subjective norms and perceived behavioral control. Findings showed that attitude is the most important factor affecting online health information seeking intention. It was also found that online health information seeking intention has a positive and significant effect on women's information seeking behavior.

Originality/value

This study is the first attempt to use an important and universally accepted theory to identify the factors affecting the online health information seeking behavior of women referring to specialized and sub-specialized clinics and provides important practical concepts for health officials and managers to improve and develop online health information seeking behavior.

中文翻译：

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计划行为理论在识别影响女性在线健康信息查询意愿和行为因素中的应用

目的

今天，互联网已成为获取健康信息的有吸引力的来源。由于女性在维护家庭和社区的健康方面发挥着重要作用，并且由于她们是通过互联网积极寻求健康信息的人，因此有必要检查她们在线寻求健康信息的行为。因此，本文的主要目的是找出影响女性在线健康信息寻求意愿和行为的因素。

设计/方法/方法

这项定量研究的理论框架是基于计划行为理论。总共制定了五个假设关系来开发概念模型。研究方法是定量的。使用简单随机抽样，400 名转诊至伊朗哈马丹医科大学专科和亚专科诊所的女性参与了这项研究并对调查做出了回应。使用 SPSS 21 和 Smart PLS 3 软件进行描述性和推理性数据分析。

发现

结果表明，在线查找健康信息的意愿是心理变量的函数。这些变量包括态度、主观规范和感知行为控制。研究结果表明，态度是影响在线健康信息搜索意愿的最重要因素。研究还发现，在线健康信息寻求意愿对女性的信息寻求行为具有正向且显着的影响。

原创性/价值

本研究首次尝试使用一种重要且被普遍接受的理论来确定影响就诊专业和亚专业诊所的女性在线健康信息寻求行为的因素，并为卫生官员和管理人员改进和发展在线提供重要的实践概念。健康信息寻求行为。