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How Partisan Cable News Mobilizes Viewers: Partisan Media, Discussion Networks and Political Participation
Journal of Broadcasting & Electronic Media ( IF 2.0 ) Pub Date : 2022-01-28 , DOI: 10.1080/08838151.2021.2013220
Heesook Choi 1
Affiliation  

ABSTRACT

Integrating the extant research on partisan selective exposure, discussion networks and communication mediation model, this survey study (N = 1,203) tests the relationship between proattitudinal partisan media use (Fox News, MSNBC) and discussion networks (like-minded, cross-cutting) in the context of political participation. My results find evidence of asymmetrical relationships, such that Republicans watching Fox News are more likely to participate in politics through like-minded discussion, while MSNBC use is more likely to mobilize viewers directly. This study advances our understanding of the effects of partisan media use and discussion networks on political participation in the era of partisan polarization.



中文翻译:

党派有线电视新闻如何动员观众:党派媒体、讨论网络和政治参与

摘要

本调查研究 ( N = 1,203) 结合现有的党派选择性暴露研究、讨论网络和沟通中介模型,测试了倾向党派媒体使用 (Fox News, MSNBC) 与讨论网络 (志同道合、跨领域) 之间的关系在政治参与的背景下。我的研究结果发现了不对称关系的证据,比如观看福克斯新闻的共和党人更有可能通过志同道合的讨论参与政治,而使用 MSNBC 更有可能直接动员观众。这项研究加深了我们对党派两极分化时代党派媒体使用和讨论网络对政治参与的影响的理解。

更新日期:2022-01-28
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