ABSTRACT

This study examines the negative consequences of perceived isolation and its influence on intentions to travel and visit hospitality businesses. Drawing on compensatory control theory, we explore the multi-faceted effects of perceived isolation (e.g., functional, emotional, and social loss) on subsequent within-domain (e.g., functional loss – functional compensation) and cross-domain (e.g., functional loss – social/emotional compensation) compensatory needs, which eventually drive intentions to seek experiential consumptions. We conduct this research via a two-phase design, each of which involves a national consumer panel of U.S. adults (Phase 1 = 840; Phase 2 = 1087) who have participated in “shelter-in-place”/ “stay-at-home” ordinances during the national lockdown. Across two phases, we find that perceived isolation leads to compensatory needs and intentions for travel and hospitality consumption. Our study also reveals the dynamics between two-phase models regarding the within and cross-domain compensation pathways and the effect on experiential consumption intentions.

摘要

本研究探讨了感知孤立的负面后果及其对旅行和访问酒店企业意图的影响。利用补偿控制理论，我们探讨了感知孤立（例如，功能、情感和社会损失）对随后的域内（例如，功能损失-功能补偿）和跨域（例如，功能损失）的多方面影响。 – 社会/情感补偿）补偿需求，最终驱动寻求体验性消费的意图。我们通过两阶段设计进行这项研究，每个阶段都涉及一个由美国成年人组成的全国消费者小组（第一阶段 = 840；第二阶段 = 1087），他们参与了“就地避难所”/“留在全国封锁期间的“居家”法令。跨越两个阶段，我们发现，感知到的孤立会导致对旅行和酒店消费的补偿需求和意图。我们的研究还揭示了关于域内和跨域补偿路径的两阶段模型之间的动态以及对体验性消费意图的影响。