Economists and researchers of decision-making and business behavior increasingly rely on findings from the field of economic psychology. We argue that, by following a similar route, knowledge of firms’ internationalization is considerably enriched. The aim of this commentary is to point to the potential of including insights from research on human cognition and judgment in explaining internationalization behavior. We offer some examples relying upon commitments and knowledge development as outlined in the Uppsala model and thereby propose a conceptualization linking the nano- and micro-levels within the model.

中文翻译：

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人类行为和判断：乌普萨拉模型和国际商业研究的重要纳米基础

决策制定和商业行为的经济学家和研究人员越来越依赖经济心理学领域的发现。我们认为，通过遵循类似的路线，企业国际化的知识将大大丰富。本评论的目的是指出将人类认知和判断研究的见解纳入解释国际化行为的潜力。我们提供了一些依赖于乌普萨拉模型中概述的承诺和知识发展的例子，从而提出了一个将模型中的纳米级和微米级联系起来的概念化。