Purpose

The purpose of this study is to explore how luxury companies can use knowledge embedded in tradition to set up effective business models.

Design/methodology/approach

Given the limited coverage in previous literature regarding the manner in which tradition can be leveraged by companies to create and capture value, this paper adopts a qualitative approach, i.e. the exploratory analysis of a single case study, namely, that of the high-end Italian hotel Borgo Egnazia.

Findings

Within a focus on luxury firms, this paper conceptualizes the tradition-driven business model highlighting activities aimed at creating and capturing value by using knowledge embedded in tradition. Combining value creation and value capture with tacit and codified knowledge, the authors are able to highlight the components of a business model that uses tradition as its main distinctive resource.

Originality/value

To the best of the authors’ knowledge, this is the first study to explore how companies use tradition to create and capture value.

中文翻译：

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奢侈品公司传统驱动的商业模式：揭示价值创造和价值获取活动

目的

本研究的目的是探索奢侈品公司如何利用传统知识建立有效的商业模式。

设计/方法/途径

鉴于以往文献中关于公司利用传统创造和获取价值的方式的报道有限，本文采用定性方法，即对单个案例研究的探索性分析，即意大利高端企业的案例研究。 Borgo Egnazia 酒店。

发现

本文以奢侈品公司为重点，将传统驱动的商业模式概念化，强调旨在通过使用传统知识创造和获取价值的活动。将价值创造和价值获取与隐性和编码知识相结合，作者能够突出使用传统作为其主要独特资源的商业模式的组成部分。

原创性/价值

据作者所知，这是第一项探索公司如何利用传统创造和获取价值的研究。