Recent corporate social initiatives (CSIs) have garnered criticisms from a wide range of audiences due to perceived inconsistencies. Some critics use the label “woke” when CSIs are perceived as inconsistent with the firm’s purpose. Other critics use the label “woke washing” when CSIs are perceived as inconsistent with the firm’s practices or values. I will argue that this derogatory use of woke is stigmatizing, leads to claims of hypocrisy, and can cause stakeholder backlash. I connect this process to our own field by considering inconsistencies in our organizations and in our teaching that could garner similar criticisms. After describing the stigmatization process, I consider the moral implications of inconsistencies for CSIs and draw parallels to our field. I end by suggesting next steps for our field in response to the stigmatization of CSIs and to guard against the stigmatization of our own work.

由于感知到的不一致，最近的企业社会倡议 (CSI) 受到了广泛受众的批评。当 CSI 被认为与公司的目的不一致时，一些批评者会使用“唤醒”这个标签。当 CSI 被认为与公司的实践或价值观不一致时，其他批评者会使用“唤醒洗涤”的标签。我会争辩说， woke的这种贬义用法是污名化，导致虚伪的主张，并可能引起利益相关者的强烈反对。通过考虑我们的组织和教学中可能引起类似批评的不一致之处，我将这个过程与我们自己的领域联系起来。在描述了污名化过程之后，我考虑了 CSI 不一致的道德含义，并与我们的领域进行了比较。最后，我建议我们领域的下一步行动，以应对 CSI 的污名化，并防止我们自己的工作被污名化。