Skepticism toward CSR is increasing. Management research on CSR tends to focus on positive outcomes from the practice of CSR, such as enhanced financial performance and best practice business cases. Less attention is devoted to why CSR is under siege. This paper argues that CSR is intimately connected with the way that capitalism is practiced, and that poor CSR outcomes are often the result of five “shortcomings” of contemporary capitalism: runaway self-interest, quarterly focus, elite orientation, volume orientation, and one-pattern capitalism. To evidence this, I employ a two-stage approach: a “diagnostic” stage that investigates current challenges facing capitalism and how they affect CSR, and a “clinical” stage that identifies potential solutions based on a qualitative data set collected in Asian business contexts. The proposed solutions suggest ways that researchers, practitioners, and policymakers can conceptualize, design, and implement CSR programs that better fulfill CSR’s promise to business and society. Based on these results, I conclude with ideas on how CSR research can be strengthened by exploring the under-researched linkages among CSR, modern capitalism, and global institutional contexts.

中文翻译：

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重新思考当代资本主义下的企业社会责任：重塑企业社会责任的五种方式

对企业社会责任的怀疑正在增加。关于企业社会责任的管理研究倾向于关注企业社会责任实践的积极成果，例如提高财务绩效和最佳实践业务案例。对企业社会责任为何受到围攻的关注较少。本文认为，企业社会责任与资本主义的实践方式密切相关，而糟糕的企业社会责任结果往往是当代资本主义五个“缺点”的结果：失控的自我利益、季度关注、精英导向、数量导向和一个——模式资本主义。为了证明这一点，我采用了两个阶段的方法：一个“诊断”阶段，调查资本主义当前面临的挑战以及它们如何影响企业社会责任，以及一个“临床”阶段，根据在亚洲商业环境中收集的定性数据集确定潜在的解决方案. 提议的解决方案为研究人员、从业者和政策制定者提出了概念化、设计和实施企业社会责任计划的方法，以更好地履行企业社会责任对企业和社会的承诺。基于这些结果，我总结了关于如何通过探索企业社会责任、现代资本主义和全球制度背景之间研究不足的联系来加强企业社会责任研究的想法。