An experience-driven conceptualization to understanding craft beer tourism is explored through the case study of a small brewery in Thailand. Adopting a four-pronged qualitative research design, the study reveals how the combined values of staged experiences, co-creative experiences and transformative experiences, and certain pre-conditions (i.e. traits of the tourism provider and categories and motivations of the tourists) that foster those experiences can lead to meaningful tourism experience of a single tourism destination. The study contributes to social exchange theory and positive psychology in tourism, while offering practical guidelines for tourism stakeholders involved in the development and promotion of tourism experiences.

通过对泰国一家小型啤酒厂的案例研究，探索了一种以体验为导向的概念化来理解精酿啤酒旅游。该研究采用四管齐下的定性研究设计，揭示了阶段性体验、共同创造体验和变革性体验的综合价值以及某些先决条件（即旅游提供者的特征和游客的类别和动机）如何促进这些体验可以为单一旅游目的地带来有意义的旅游体验。该研究有助于旅游中的社会交换理论和积极心理学，同时为参与开发和推广旅游体验的旅游利益相关者提供实用指南。