The healthcare sector is increasingly facing changing demand patterns and escalating pressures for innovative services during the COVID-19 pandemic. Market-focused flexibility refers to the capabilities of adaptation and facilitating the innovative performance of the firm. Accepting the overall role of innovation in COVID-19 response, this study aims to explore how public healthcare organizations exhibit market-focused flexibility to introduce new and innovative services. This study conducts an exploratory case study in a national-level healthcare firm in India. This study identifies four specific dimensions of market-focused flexibility that healthcare firms execute to deliver customized services. The study's findings contribute to an integrative framework of market-focused flexibility and innovative performance in public healthcare. The mechanisms of market-focused flexibility are unearthed and explained how the different facets influence innovative services in various manners. The implications to theory and practices are discussed, and future research avenues are sketched.

中文翻译：

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公共医疗保健中以市场为中心的灵活性和创新绩效：来自印度的证据

在 COVID-19 大流行期间，医疗保健行业越来越多地面临不断变化的需求模式和不断升级的创新服务压力。以市场为中心的灵活性是指适应和促进公司创新绩效的能力。接受创新在 COVID-19 响应中的整体作用，本研究旨在探索公共医疗保健组织如何表现出以市场为中心的灵活性来引入新的创新服务。本研究在印度的一家国家级医疗保健公司进行了探索性案例研究。本研究确定了医疗保健公司为提供定制服务而执行的以市场为中心的灵活性的四个具体维度。该研究的发现有助于建立一个以市场为中心的灵活性和公共医疗保健创新绩效的综合框架。发掘了以市场为中心的灵活性机制，并解释了不同方面如何以各种方式影响创新服务。讨论了对理论和实践的影响，并勾画了未来的研究途径。