ABSTRACT

Blockchain technology is currently stimulating a broader process of social and industrial transformation impacting several potential areas of adoption (e.g. transactions, tracking and tracing solutions, authenticity, etc …). The acceptance of this technology represents a major challenge for the art ecosystem. The literature around relations and applications of blockchain in the art market is fragmented and fails to provide an understanding of the current/potential opportunities of this application. This paper explores how blockchain is being adopted in the art sector. By using a perspective of mobilizing organizational and institutional field theory, this study performs an explorative qualitative analysis based on semi-structured interviews with 15 experts from the art market. The findings underline the complexity of effective implementation of this technology, the contradictory positions regarding the benefits and business opportunities it offers, as well as the market players’ resistance to change and trust. The theoretical and practical implications are also discussed.

摘要

区块链技术目前正在刺激更广泛的社会和产业转型过程，影响几个潜在的采用领域（例如交易、跟踪和追踪解决方案、真实性等……）。接受这项技术对艺术生态系统来说是一项重大挑战。关于艺术市场中区块链的关系和应用的文献是零散的，无法提供对该应用当前/潜在机会的理解。本文探讨了区块链如何在艺术领域得到采用。本研究运用组织和制度领域理论的视角，对来自艺术市场的 15 位专家进行半结构化访谈，进行探索性定性分析。调查结果强调了有效实施该技术的复杂性，关于它提供的利益和商业机会的矛盾立场，以及市场参与者对变革和信任的抵制。还讨论了理论和实践意义。