ABSTRACT

Based on the emerging argument that understandings of digital content comprising both editorial and advertising components require alternative cultures for critical inquiry sufficiently sensitive to the online news environment, this study assesses the professional practice of balancing news and sponsored (commercial) information while focusing on preserving traditional journalism values within the realm of reasoned discussions of media ethics. In this qualitative content analysis study, different forms of sponsored content published in global media digital platforms are examined and inductive content analysis is employed.

中文翻译：

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在混合媒体系统中管理赞助内容：一种建议的替代新闻实践

摘要

基于新出现的论点，即对包含编辑和广告组成部分的数字内容的理解需要替代文化来进行对在线新闻环境足够敏感的批判性调查，本研究评估了平衡新闻和赞助（商业）信息的专业实践，同时专注于保留传统媒体伦理的理性讨论范围内的新闻价值。在这项定性内容分析研究中，研究了在全球媒体数字平台上发布的不同形式的赞助内容，并采用了归纳内容分析。