Transitions are hardly conceivable without understanding how new markets are formed. However, there is still an incipient conceptualization of market formation in the context of transformation and transformative policy. Drawing on existing perspectives of market formation in economics of innovation, sociology of markets and marketing studies literature, this paper develops a framework for characterizing, differentiating and analyzing new market formation processes. We use three case studies to demonstrate how the framework is able to capture the dynamic and interconnected nature of market formation. The market formation framework serves to diagnose potential misalignments, bottlenecks and failures, to identify entry points for policy to intervene in market formation and support transformative innovation.

如果不了解新市场是如何形成的，就很难想象转型。然而，在转型和转型政策的背景下，市场形成的概念仍处于初期阶段。本文借鉴创新经济学、市场社会学和营销研究文献中对市场形成的现有观点，开发了一个表征、区分和分析新市场形成过程的框架。我们使用三个案例研究来展示该框架如何能够捕捉市场形成的动态和相互关联的性质。市场形成框架用于诊断潜在的错位、瓶颈和失败，确定政策干预市场形成和支持变革性创新的切入点。