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Post-COVID-19 recovery of island tourism using a smart tourism destination framework
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2022-01-06 , DOI: 10.1016/j.jdmm.2022.100689
Jacques Bulchand-Gidumal 1
Affiliation  

COVID-19 has caused an unprecedented global crisis. Tourism has been one of the industries most severely affected. The recent COVID-19 outbreak has exposed the fragility of islands that depend on tourism, especially those built around mass tourism. For these islands that are highly dependent on external tourism, basing the recovery on proximity tourism is not a valid option. In order to find a solution for these destinations, the available literature and proposals on recovering tourism after the COVID-19 crisis were reviewed and framed in an integrated smart tourism destination framework that was proposed. These actions were then validated using a Delphi method with 36 participants from all the stakeholders in the island of Gran Canaria, Spain. The most agreed-upon actions regarded developing new business models around tourism and new sectors of economic activity, ensuring the health and safety of those involved in tourism, helping tourism companies financially, and explaining the situation of the destination in the origin markets. The results demonstrated that, far from the rhetoric sometimes associated with smart tourism destinations’ proposals and actions, using concrete and specific actions oriented to specific cases can provide a valuable roadmap for destination management, crisis management preparation, and post-crisis recuperation.



中文翻译:

使用智能旅游目的地框架在 COVID-19 后恢复岛屿旅游业

COVID-19 引发了前所未有的全球危机。旅游业一直是受影响最严重的行业之一。最近的 COVID-19 爆发暴露了依赖旅游业的岛屿的脆弱性,特别是那些围绕大众旅游而建造的岛屿。对于这些高度依赖外部旅游的岛屿来说,基于邻近旅游的复苏并不是一个有效的选择。为了为这些目的地找到解决方案,在提出的综合智能旅游目的地框架中审查了有关在 COVID-19 危机后恢复旅游业的现有文献和建议。然后使用德尔菲法验证了这些行动,来自西班牙大加那利岛所有利益相关者的 36 名参与者参与其中。最一致的行动是围绕旅游业和新的经济活动部门开发新的商业模式,确保旅游业参与者的健康和安全,在财务上帮助旅游公司,并解释目的地在原产地市场的情况。结果表明,与有时与智慧旅游目的地的建议和行动相关的言辞相去甚远,使用针对具体案例的具体和具体行动可以为目的地管理、危机管理准备和危机后恢复提供有价值的路线图。

更新日期:2022-01-07
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