ABSTRACT

Hermeneutic philosophy and phenomenology are advanced in the Handbook of Media and Communication Research as being two of four ‘main traditions’ shaping media and communication studies. Informed by hermeneutic scholarship, ‘ready-to-hand’ (Heidegger) habitual media user practices become a central focus. Drawing on Gadamer’s hermeneutic thought positions agent practices within perspective or a tacit hermeneutic representational ‘horizon of understanding’. Ricoeur showed subsequently that culturally hegemonic horizons of understanding can be perceived from ‘distanciated’ (Ricoeur) positions, viewed as powerful bearers of ideology, a political ‘moment’. In this paper’s reflecting on approaches to mediated practices, hermeneutic phenomenology underwrites the discussion of Malaysian multicultural research as instantiating exemplar. In a first section, the philosophy involved with a practices analysis is outlined in discussing phenomenology and media studies. The second section considers media research situating practices within horizons of representational understanding, digitally, institutionally and also constituted within ‘figurations’. A final section sees hermeneutic practices as a tacit presence in Malaysian multi-cultural activity: mall visiting and media viewing, responses to advertising and identity defining religious occasion.

摘要

解释学哲学和现象学在《媒体与传播研究手册》中被推进，作为塑造媒体和传播研究的四个“主要传统”中的两个。在解释学学术的启发下，“即用型”（海德格尔）的习惯性媒体用户实践成为中心焦点。借鉴伽达默尔的诠释学思想，将代理人实践置于透视或默契的诠释学代表性“理解视野”内。利科随后表明，文化霸权的理解视野可以从“疏远的”（利科）立场被感知，被视为意识形态的强大承载者，一个政治“时刻”。在本文对中介实践方法的反思中，解释学现象学支持将马来西亚多元文化研究作为实例化范例的讨论。在第一节中，在讨论现象学和媒体研究时概述了实践分析所涉及的哲学。第二部分考虑媒体研究将实践置于代表性理解的范围内，以数字化、制度化的方式以及在“形象”中构成。最后一节将解释学实践视为马来西亚多元文化活动中的一种默契：逛商场和观看媒体、对广告的反应以及定义宗教场合的身份。