This article analyses the Audiovisual Mercosur Program as a case of policy transfer between Mercosur and the European Union. A qualitative document analysis, expert interviews and the use of policy transfer theory and its constraints made possible the critical evaluation of the program and its impacts. By focusing on the constraints that led to an incomplete and uninformed transfer, we were able to identify an alignment between the underlying ideas of audiovisual policies in Mercosur and the European Union, but also inadequate governance within Mercosur, unbalanced interests between the two trade blocks, and a lack of policy learning. As a result, the transfer of European Union policies reproduced well-documented failures of the European Union's internal market policies relating to the audiovisual sector.

本文将视听南方共同市场计划作为南方共同市场与欧盟之间的政策转移案例进行分析。定性文件分析、专家访谈和政策转移理论的使用及其限制使得对该计划及其影响的批判性评估成为可能。通过关注导致不完整和不知情转移的限制因素，我们能够确定南方共同市场和欧盟视听政策的基本思想之间的一致性，但也发现南方共同市场内部治理不力，两个贸易块之间的利益不平衡，以及缺乏政策学习。结果，欧盟政策的转移再现了欧盟与视听部门相关的内部市场政策的失败。