Purpose

The emergence of Internet of Things (IoT) platforms in product companies opens up new data-driven business opportunities. This paper looks at the emergence of these IoT platforms from a business-model perspective.

Design/methodology/approach

The study applies a mixed method with two research studies: Study I–a cluster analysis based on a quantitative survey, and Study II–case studies based on qualitative interviews.

Findings

The findings reveal that there is no gradual shift in a company's business model, but in fact three distinct and sequential patterns of business model innovations: (1) platform skimming, (2) platform revenue generation and (3) platform orchestration.

Research limitations/implications

The results are subject to the typical limitations of both quantitative and qualitative studies.

Practical implications

The results provide guidance to managers on how to modify the components of the business model (value proposition, value creation and/or delivery and profit equation) in order to enable platforms to advance.

Social implications

As IoT platforms continue to advance, product companies achieve better performance in terms of productivity and profitability, and more easily secure competitive advantages and jobs.

Originality/value

The paper makes three original contributions: (1) it is the first quantitative study on IoT platforms in product companies, (2) identifies three patterns of business model innovations and (3) offers a first process perspective for understanding the sequence of these patterns as IoT platforms advance.

中文翻译：

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推进物联网平台的商业模式创新模式

目的

产品公司中物联网 (IoT) 平台的出现开辟了新的数据驱动的商机。本文从商业模式的角度审视了这些物联网平台的出现。

设计/方法/方法

该研究采用混合方法进行两项研究：研究 I——基于定量调查的聚类分析，以及研究 II——基于定性访谈的案例研究。

发现

调查结果显示，公司的商业模式并没有逐渐转变，但实际上存在三种不同且连续的商业模式创新模式：(1) 平台略读，(2) 平台创收和(3) 平台编排。

研究限制/影响

结果受到定量和定性研究的典型限制。

实际影响

结果为管理人员提供了有关如何修改业务模型的组成部分（价值主张、价值创造和/或交付和利润等式）以促进平台发展的指导。

社会影响

随着物联网平台的不断发展，产品公司在生产力和盈利能力方面取得了更好的表现，并且更容易获得竞争优势和就业机会。

原创性/价值

本文做出了三个原创性贡献：(1) 它是第一次对产品公司中的物联网平台进行定量研究，(2) 确定了商业模式创新的三种模式，以及 (3) 提供了理解这些模式序列的第一个过程视角：物联网平台进步。