ABSTRACT

Most social networking sites today have integrated livestreaming functions into their platforms. Studies have acknowledged how social media use (i.e., social networking) can mitigate the effects of loneliness, but due attention has yet to be given to the consumption of livestream content. Using national survey data in Singapore (N = 1,606), this study demonstrates that livestream viewing positively influences individuals’ well-being. Notably, the frequency of livestream viewing moderates the negative effects of loneliness on the viewers’ psychological, social, and emotional well-being. Livestream viewing can be a short-term interventive solution to mitigate the effects of loneliness.

摘要

如今，大多数社交网站已将直播功能集成到其平台中。研究已经承认社交媒体的使用（即社交网络）可以减轻孤独感的影响，但尚未对直播内容的消费给予应有的关注。本研究使用新加坡的全国调查数据 ( N = 1,606)，表明观看直播对个人的幸福感产生积极影响。值得注意的是，观看直播的频率缓和了孤独感对观众心理、社交和情绪健康的负面影响。观看直播可以是减轻孤独感影响的短期干预性解决方案。