There is a pressing need to facilitate sensitive conversations between people with differing or opposing views. On video-sharing app TikTok, the diverse experiences of donor-conceived people and recipient parents sit uneasily alongside each other, coalescing in hashtags like #donorconceived. This article describes a method ‘Situated Talk’ which uses TikToks to facilitate a reflexive encounter, drawing on three areas of scholarship: media ethnography and elicitation, researcher reflexivity and duoethnography/collaborative autoethnography. We describe how we, as a donor-conceived adult (Giselle) and a queer woman who would need donor sperm to have a child (Clare), employed TikToks from #donorconceived as prompts to facilitate a sensitive conversation and elicit situated insights. We explore three central insights from applying our method: (1) discomfort as a productive tension; (2) unresolved dilemmas; and (3) discovering parallels in experience. Using TikToks as stimuli, ‘Situated Talk’ contributes an innovative method for generating grounded social media insights.

迫切需要促进持有不同或相反观点的人之间的敏感对话。在视频共享应用 TikTok 上，捐赠者受孕者和受助者父母的不同经历令人不安地坐在一起，并结合在 #donorconceived 等主题标签中。本文描述了一种“情景对话”方法，该方法利用 TikTok 促进反思性遭遇，借鉴了三个学术领域：媒体民族志和启发、研究人员反思性和双人民族志/协作性自我民族志。我们描述了作为捐赠者受孕的成年人 (Giselle) 和需要捐赠精子才能生育孩子的酷儿女性 (Clare)，我们如何使用 #donorconceived 中的 TikToks 作为提示来促进敏感对话并引出情境见解。我们通过应用我们的方法探索了三个核心见解：(1) 不适是一种生产性紧张；(2) 未解决的困境；(3) 在经验中发现相似之处。使用 TikToks 作为刺激物，“Situated Talk”为产生扎根的社交媒体洞察力提供了一种创新方法。