ABSTRACT

The value of crowdsourcing in solving problems is its ability to aggregate diversity from a crowd. The literature tends to define diversity as a general attribute of the crowd, without unpacking it as a multidimensional concept or measuring it as an attribute of members within a crowd. This study examines collaborative crowdsourcing where people form virtual bona fide groups to win social issue contests. Guided by the literature on generative co-creation and Social Identity Theory, this paper investigates how diversity at the team level affects team winning. With behavioral data from a global crowdsourcing community Openideo, this study finds that teams with higher diversity in members’ expertise, winning experience, and geolocation distribution are more likely to win crowdsourcing contests. However, higher team diversity attributed to members’ community tenure could lead to worse team performance. Discussion on how to leverage the benefits of diversity in collaborative crowdsourcing while avoiding disruptive influences are provided.

摘要

众包解决问题的价值在于它能够从人群中聚合多样性。文献倾向于将多样性定义为人群的一般属性，而不是将其分解为多维概念或将其作为人群中成员的属性来衡量。本研究考察了协作众包，其中人们组成虚拟的善意团体以赢得社会问题竞赛。本文以生成式共同创造和社会认同理论的文献为指导，研究团队层面的多样性如何影响团队获胜。借助来自全球众包社区 Openideo 的行为数据，本研究发现，在成员专业知识、获胜经验和地理位置分布方面具有更高多样性的团队更有可能赢得众包竞赛。然而，归因于成员社区任期的更高团队多样性可能导致更差的团队绩效。讨论了如何在协作众包中利用多样性的好处，同时避免破坏性影响。