This study explores the application of social media in a violent conflict and examines the role that Twitter can play in communicative processes in light of peacebuilding practices. It bridges a gap in communication research by conducting a war/peace framing analysis on Twitter regarding the second deadliest terrorist attack in Pakistan. Our results challenge the idealistic perspectives of peace communication scholars, who predicted that digital platforms would lead to a strong peace framing approach. Similar to traditional media, the tweets were dominated by war frames. Results also showed the amount of war and peace indicators varied over time. Further, findings suggest the narrative that ultimately failed to highlight a peace framework, was largely shaped by local events and the power of traditional stakeholders.

本研究探讨了社交媒体在暴力冲突中的应用，并根据建设和平实践检查了 Twitter 在交流过程中可以发挥的作用。它通过在 Twitter 上对巴基斯坦第二起最致命的恐怖袭击事件进行战争/和平框架分析，弥补了传播研究的空白。我们的结果挑战了和平传播学者的理想主义观点，他们预测数字平台将导致强大的和平框架方法。与传统媒体类似，推文以战争框架为主。结果还显示战争与和平指标的数量随时间变化。此外，调查结果表明，最终未能突出和平框架的叙述在很大程度上是由当地事件和传统利益相关者的力量塑造的。