ABSTRACT

Social media have become widely used platforms for risk communication. Nevertheless, as this paper identifies there are potential challenges associated with the use social media, i.e. trust and credibility, misinformation, and digital inequality. This study uses three case studies to analyze the Indonesian government’s messaging strategies on social media for disaster risk communication, while navigating these challenges. Thematic content analysis of Indonesian emergency units’ social media posts during disaster events and of in-depth interviews with the personnel of the government agencies reveal the problematic aspects of the unidirectional top-down pattern of social media disaster risk communication. The messages mainly convey information about situations related to the disasters and government activities in local communities during disasters. Government agencies did not see social media as an appropriate channel for local communities most likely to be impacted or that such communities are shaped by culturally embedded beliefs and who might have limited accesses to the technology. This study suggests that patterns of social media use for disaster risk communication can differ across cultures. The collectivist culture of Indonesian communities has led to the two-step flow of communication model that proposes embracing culture and social capital to build trust, credibility, and overcome digital inequalities.

摘要

社交媒体已成为广泛使用的风险沟通平台。然而，正如本文所指出的，使用社交媒体存在潜在挑战，即信任和可信度、错误信息和数字不平等。本研究使用三个案例研究来分析印度尼西亚政府在社交媒体上用于灾害风险沟通的消息传递策略，同时应对这些挑战。对印尼应急部队在灾害事件期间的社交媒体帖子的主题内容分析以及对政府机构人员的深入采访揭示了社交媒体灾害风险传播单向自上而下模式的问题所在。这些信息主要传达与灾害有关的情况以及灾害期间当地社区的政府活动的信息。政府机构并不认为社交媒体是最有可能受到影响的当地社区的适当渠道，或者这些社区是由文化根深蒂固的信仰塑造的，并且他们可能无法获得该技术。这项研究表明，用于灾害风险沟通的社交媒体模式可能因文化而异。印度尼西亚社区的集体主义文化导致了两步交流模式，该模式提出拥抱文化和社会资本，以建立信任、信誉和克服数字不平等。这项研究表明，用于灾害风险沟通的社交媒体模式可能因文化而异。印度尼西亚社区的集体主义文化导致了两步交流模式，该模式提出拥抱文化和社会资本，以建立信任、信誉和克服数字不平等。这项研究表明，用于灾害风险沟通的社交媒体模式可能因文化而异。印度尼西亚社区的集体主义文化导致了两步交流模式，该模式提出拥抱文化和社会资本，以建立信任、信誉和克服数字不平等。