What is the best way to communicate with American outbound visitors as the travel recommences after the COVID-19 pandemic? This timely study aimed to find answers to this question faced by many destinations. To this end, ideas were sought from industry and academic experts on what message features may positively influence American visitors international travel intentions following the COVID-19 pandemic. Three rounds of conventional Delphi research delivered fifteen message features, eight of which attained panel consensus. These included COVID-related features such as safety , accurate pandemic information , a show of open outdoor spaces , and building visitor confidence along with destination-related features including positive destination attributes, authentic local experience, locals support , and reminder of joys of travel . Each message feature is discussed in detail with implications to the prescribed context.

随着 COVID-19 大流行后旅行重新开始，与美国出境游客交流的最佳方式是什么？这项及时的研究旨在找到许多目的地面临的这个问题的答案。为此，行业和学术专家就 COVID-19 大流行之后哪些信息特征可能对美国游客的国际旅行意图产生积极影响，征求了他们的意见。三轮传统的 Delphi 研究提供了 15 个消息特征，其中 8 个获得了小组共识。其中包括与 COVID 相关的功能，例如安全性、准确的流行病信​​息、开放的户外空间展示和建立游客信心以及与目的地相关的功能，包括积极的目的地属性、真实的当地体验、当地人的支持和旅行乐趣的提醒。