Purpose

In modern society, considering the multi-channel of public opinion information (public opinion) propagation and its strong influence on social development, it is necessary to study its propagation law and discuss the intervention strategy in online social networks (OSN).

Design/methodology/approach

First, a conceptual model of double-layer OSN was constructed according to their structural characteristics. Then, a cross-network propagation model of public opinion in double-layer OSN was proposed and discussed its spreading characteristics through numerical simulations. Finally, the control strategy of public opinion, especially the timing and intensity of intervention were discussed.

Findings

The results show that the double-layer OSN promotes the propagation of public opinion, and the propagation of public opinion in double-layer OSN has the characteristics of that in two single-layer OSN. Compared with the intervention intensity, the regulator should give the priority to the timing of intervention and try to intervene in the early stage of public opinion propagation.

Practical implications

This study may help the regulators to respond to the propagation of public opinion in OSN more actively and reasonably.

Originality/value

This research has a deep comprehension of the cross-network propagation rules of public opinion and manages the propagation of public opinion.

中文翻译：

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耦合双层在线社交网络中舆情信息跨网络传播模型及其控制

目的

在现代社会，鉴于舆论信息（舆论）传播的多渠道及其对社会发展的强大影响，有必要研究其传播规律，探讨在线社交网络（OSN）的干预策略。

设计/方法/方法

首先，根据其结构特点构建了双层OSN的概念模型。然后，提出了一种在双层OSN中的跨网络舆情传播模型，并通过数值模拟讨论了其传播特性。最后，讨论了舆论控制策略，特别是干预的时机和强度。

发现

结果表明，双层OSN促进了舆论传播，双层OSN的舆论传播具有两个单层OSN的特点。与干预力度相比，监管者应优先考虑干预时机，并尽量在舆论传播的早期进行干预。

实际影响

本研究可能有助于监管机构更积极、更合理地应对 OSN 中的舆论传播。

原创性/价值

本研究对舆论的跨网络传播规律有深刻理解，并对舆论传播进行管理。