This article contends that the ruling government in Kerala state of India drew insights from a powerful policy tool viz behavioural nudging which in turn influenced the voting behaviour of Keralites enabling the government to retain power again. This was made possible by the Left Democratic Front Government of the State by applying and carrying out seven principles of behavioural nudging among the people efficaciously. Using qualitative naturalistic observation method, the paper concludes that both political and welfare mileage was leveraged out of it to the best advantage of the government as well as the citizens. To date, there is a serious dearth of evidence on the political economy of nudging in a behavioural context. This article attempts to fill the gap in this regard.

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喀拉拉邦 2021 年的选举胜利：行为助推的政治得到回报了吗？

本文认为，印度喀拉拉邦的执政政府从一个强大的政策工具中汲取了见解，即行为助推，这反过来又影响了喀拉拉邦人的投票行为，使政府能够再次掌权。国家左翼民主阵线政府通过有效地在人民中应用和执行七项行为推动原则，使这成为可能。使用定性自然主义观察方法，本文得出结论，政治和福利里程都被利用到政府和公民的最大利益。迄今为止，严重缺乏关于行为背景下助推的政治经济学证据。本文试图填补这方面的空白。