This article analyzes the so-called turn to the market in Sweden, with an emphasis on aspects that are typically absent from large-scale narratives. How did the changes known as neoliberalization and financialization enter everyday life and mundane financial practices? And which analytical tools can historians use to meaningfully connect the experience of changes on the micro level to those on the macro level? Zooming in on the the year 1979 and focusing on two empirical cases—the popularization of stock saving and the domestication of consumer credit—allows us to elaborate and apply a set of analytical entry points about (1) mundane micro-infrastructures, (2) financial knowledge as learning and unlearning, and (3) moral boundary work. This framework offers a way of exploring when and in what ways new financial practices were experienced and eventually embraced by those who had previously been skeptical or even hostile. It also reveals the role played by actors and institutions not typically seen as agents of marketization.

本文分析了瑞典所谓的市场转向，重点关注大规模叙述中通常没有的方面。被称为新自由主义化和金融化的变化是如何进入日常生活和平凡的金融实践的？历史学家可以使用哪些分析工具将微观层面的变化经验与宏观层面的变化经验有意义地联系起来？着眼于 1979 年并关注两个实证案例——股票储蓄的普及和消费信贷的本土化——使我们能够详细阐述和应用一组关于 (1) 普通微基础设施的分析切入点，(2)作为学习和忘却的金融知识，以及（3）道德边界工作。该框架提供了一种探索新金融实践何时以及以何种方式被体验并最终被那些以前持怀疑甚至敌对态度的人所接受的方式。它还揭示了通常不被视为市场化代理人的参与者和机构所扮演的角色。