Over the last years, there has been a growing attention on the impacts generated by festivals both on the host territories and the internal dynamics of the celebrated cultural industry. However, extant literature has overlooked the impact that festivals produce on the image of the industry. This study thus aims at filling this gap by exploring how a festival improves the image that the professionals attending the event have of their cultural industry. More particularly, the paper is based on a case study on the New Italian Dance Platform, the Italian biennial contemporary dance festival. Findings suggest that a festival provides industry professionals with the opportunity to conduct two groups of activities: crafting a shared space and building a shared vision. The two groups of activities trigger both social and cognitive mechanisms through which the attending professionals construe and share a positive image of their cultural industry.

在过去的几年里，人们越来越关注节日对东道国的影响以及著名文化产业的内部动态。然而，现存的文献忽略了节日对行业形象的影响。因此，本研究旨在通过探索节日如何提高参加该活动的专业人士对其文化产业的形象来填补这一空白。更具体地说，该论文基于意大利双年展当代舞蹈节“新意大利舞蹈平台”的案例研究。调查结果表明，节日为行业专业人士提供了开展两组活动的机会：打造共享空间和建立共享愿景。这两组活动触发了社会和认知机制，参与的专业人士通过这些机制建立和分享其文化产业的积极形象。