Purpose

The purpose of this paper is to identify the effect of radical innovation and incremental innovation on the competitive advantage of Jordanian industrial companies and identify the moderating role of technological intensity.

Design/methodology/approach

For this study’s purposes, 303 questionnaires from employees of 30 manufacturing firms were analysed. Convergent validity and discriminant validity tests were performed through structural equation modelling in the Smart-PLS programme. Data reliability was confirmed. A bootstrapping technique was used to analyse the data. Multi-group analysis was performed to investigate the moderating role of technological intensity.

Findings

Empirical results showed that both radical innovation and incremental innovation explain 60.2% of the variance in competitive advantage and that both constructs have a statistically significant effect on competitive advantage. The results also revealed that the relationship between radical innovation and competitive advantage is modified through the high-tech industries. Meanwhile, the relationship between incremental innovation and competitive advantage is modified through the low-tech industries.

Research limitations/implications

This cross-sectional study provides a snapshot at a given moment in time, a methodological limitation that affects the generalization of its results and the results are limited to one country, Jordan.

Practical implications

This study promotes the idea of focusing on radical and incremental innovation to enhance competitive advantage in the Jordanian manufacturing sector and knowing the effect of technological intensity in this relationship.

Originality/value

This study has important implications for leaders in the Jordanian manufacturing sector in general, as the study highlights the importance of radical innovation and incremental innovation to enhance the competitive advantage, especially in light of the technological intensity in this sector, and thus, increase the innovative capabilities of this firms, which leads to an increase in the level of competitive advantage.

中文翻译：

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激进创新、增量创新和竞争优势，技术强度的调节作用：来自约旦制造业的证据

目的

本文的目的是确定激进创新和增量创新对约旦工业公司竞争优势的影响，并确定技术强度的调节作用。

设计/方法/方法

出于本研究的目的，对来自 30 家制造公司的员工的 303 份问卷进行了分析。通过 Smart-PLS 程序中的结构方程建模进行收敛效度和区分效度测试。数据可靠性得到证实。使用自举技术分析数据。进行多组分析以研究技术强度的调节作用。

发现

实证结果表明，激进创新和渐进式创新都解释了 60.2% 的竞争优势差异，并且这两种结构都对竞争优势产生了统计学上的显着影响。结果还表明，激进创新与竞争优势之间的关系通过高科技产业得到了改变。同时，增量创新与竞争优势之间的关系通过低技术产业而改变。

研究限制/影响

这项横断面研究提供了给定时刻的快照，一种影响其结果概括的方法限制，结果仅限于一个国家，约旦。

实际影响

本研究提倡关注激进和渐进式创新，以增强约旦制造业的竞争优势，并了解技术强度在这种关系中的影响。

原创性/价值

这项研究对约旦制造业的领导者具有重要意义，因为该研究强调了激进创新和渐进式创新对于增强竞争优势的重要性，特别是考虑到该行业的技术强度，从而提高创新能力。这些企业的能力，从而导致竞争优势水平的提高。