This study examines the effectiveness of evoking other-oriented emotions in vaccine messages to promote vaccine advocacy behaviors. A between-subject experiment with a parent sample was conducted, in which portrayals of a victim exemplar (someone who is suffering from the consequence of vaccine hesitancy) and a moral exemplar (someone who is selflessly helping others) were varied. Results showed that the victim exemplar led to greater empathy, and the moral exemplar led to greater elevation, both of which predicted vaccine advocacy responses. Implications of the findings and future directions were discussed.

中文翻译：

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利他情绪能促进疫苗宣传吗？检查疫苗信息中同理心和提升的使用

本研究检验了在疫苗信息中唤起其他导向情绪以促进疫苗宣传行为的有效性。对父母样本进行了一项受试者间实验，其中对受害者示例（遭受疫苗犹豫后果的人）和道德示例（无私帮助他人的人）的描述各不相同。结果表明，受害者范例导致更大的同理心，道德范例导致更大的提升，这两者都预测了疫苗宣传反应。讨论了研究结果的意义和未来的方向。