This study focused on the affective characteristics of product shapes and colours and involved two experiments: (1) an emotional characteristic experiment on the imagery of product shapes, (2) a metallic product colour design experiment. Images of three commercially available Bluetooth products were collected to examine their psychological and emotional impact on consumers. The results were aggregated and analysed to verify the most suitable metallic colours for the products. According to the results of the emotional factor experiment, the most popular Bluetooth Earbuds & Mouse product shape is a curved design. Speaker is the design of hexagonal cylinder. ‘Rough–exquisite’ was the most suitable pair of affective adjectives, and the most suitable metallic colours for the earbuds were Pantone 8001 silver the most suitable metallic colours for the mouse were Pantone 8200 the most suitable metallic colours for the speaker were Pantone 8186. The design management model adopted in this study provides designers with a platform for creating design methods, rapidly grasping consumers’ preferences, and implementing the relationships of product vocabularies with product shapes and colours in product design; thus, the developed model facilitates innovative designs.

本研究着重于产品形状和颜色的情感特征，涉及两个实验：（1）产品形状意象的情感特征实验，（2）金属产品颜色设计实验。收集了三种市售蓝牙产品的图像，以检查它们对消费者的心理和情感影响。对结果进行汇总和分析，以验证最适合产品的金属色。根据情感因素实验的结果，最流行的蓝牙耳塞&鼠标产品造型是弧形设计。喇叭为六角柱体设计。“粗糙-精致”是最合适的一对情感形容词，最适合耳塞的金属色是 Pantone 8001 银色 最适合鼠标的金属色是 Pantone 8200 最适合扬声器的金属色是 Pantone 8186。 本研究采用的设计管理模型为设计师提供了一个平台创造设计方法，快速把握消费者的喜好，在产品设计中贯彻产品词汇与产品形状、颜色的关系；因此，开发的模型促进了创新设计。并在产品设计中实现产品词汇与产品形状和颜色的关系；因此，开发的模型促进了创新设计。并在产品设计中实现产品词汇与产品形状和颜色的关系；因此，开发的模型促进了创新设计。