ABSTRACT

The current pandemic has created a unique opportunity to study news broadcasting in different formats as many broadcasters report from home versus the studio. Using the well-established Para-Social phenomenon, this research attempts to determine a change in audience effect depending on whether the news anchor is working from home or the studio. Using a between-group experiment, the study examines Para-Social Interaction and Para-Social Relationship in a single viewing event. Further, the study tests Para-Social Interaction and Para-Social Relationship in an extended viewing experience. The findings lead to a discussion of possible new cost-saving broadcasting structures and work-life measures.

摘要

当前的大流行创造了一个独特的机会来研究不同格式的新闻广播，因为许多广播公司在家里和演播室报道。本研究使用成熟的准社会现象，试图根据新闻主播是在家工作还是在工作室工作来确定观众效应的变化。使用组间实验，该研究检查了单个观看事件中的准社会互动和准社会关系。此外，该研究在扩展的观看体验中测试了准社会互动和准社会关系。调查结果引发了对可能的新的节省成本的广播结构和工作生活措施的讨论。