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Buyers' trust and mistrust in e-commerce platforms: a synthesizing literature review
Information Systems and E-Business Management ( IF 2.3 ) Pub Date : 2021-11-11 , DOI: 10.1007/s10257-021-00545-0
Marzieh Soleimani 1
Affiliation  

Electronic markets have grown substantially, and they are considered an effective form of retail in recent years. Despite such growth, lack of physical transactions between different parties, as well as users' concerns about their privacy and security of transactions in electronic commerce (e-commerce) platforms have jeopardized users' trust. Thus, trust as a key issue for reducing consumers' perceived risk and the successful promotion of e-commerce has motivated many researchers to study it. This paper created a comprehensive and up-to-date framework that synthesized the previous studies in the literature conducted on trust in e-commerce environments. A systematic literature review method was selected to achieve this aim. The initial search in 17 top-ranked information systems journals and conferences resulted in 129 papers that met the inclusion criteria. Then these studies underwent an in-depth examination to determine how trust had been conceptualized in e-commerce environments. Further, the theoretical bases in relation to trust in e-commerce contexts used in the literature were investigated. The study concludes with implications for practice and a critical agenda for future research.



中文翻译:

买家对电子商务平台的信任与不信任:综合文献综述

电子市场已大幅增长,近年来被认为是一种有效的零售形式。尽管有这样的增长,但各方之间缺乏实体交易,以及用户对其在电子商务(电子商务)平台中交易的隐私和安全性的担忧已经危及用户的信任。因此,信任作为降低消费者感知风险和电子商务成功推广的关键问题,促使许多研究人员对其进行研究。本文创建了一个全面的、最新的框架,综合了先前关于电子商务环境中信任的文献研究。选择了一种系统的文献综述方法来实现这一目标。在 17 个顶级信息系统期刊和会议中进行了初步搜索,结果有 129 篇论文符合纳入标准。然后对这些研究进行深入研究,以确定电子商务环境中信任是如何概念化的。此外,研究了与文献中使用的电子商务环境中的信任相关的理论基础。该研究的结论是对实践的影响和未来研究的关键议程。

更新日期:2021-11-12
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