ABSTRACT

In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all business disciplines, testifying to the strong levels of interest in this topic. Marketing was particularly active, with over 100 participants. In this article, I (Giana Eckhardt, one of the organizers of the event) speak with the marketing break out room facilitators – Russ Belk, Tonya Bradford, Susan Dobscha, Güliz Ger and Rohit Varman – in a wide-ranging conversation about what decolonization means to the field of marketing, and what marketing academics can do if they would like to explore these ideas further. First, we offer a brief introduction to decolonization. Also, a list of resources for the interested reader is presented as well as ideas for further exploration in this nascent domain at the end.

摘要

2021 年 1 月，贝叶斯商学院的 ETHOS 研究中心与伦敦皇家霍洛威大学的 CRIS 研究中心共同举办了一场题为“非殖民化商学院”的活动。来自所有商业学科的 500 多名与会者参加了会议，证明了对该主题的浓厚兴趣。营销活动特别活跃，有 100 多名参与者。在这篇文章中，我（Giana Eckhardt，该活动的组织者之一）与营销分会场的推动者——Russ Belk、Tonya Bradford、Susan Dobscha、Güliz Ger 和 Rohit Varman——就什么是非殖民化进行了广泛的对话对营销领域的意义，以及营销学者如果想进一步探索这些想法可以做些什么。首先，我们简要介绍非殖民化。还，